— Product Designer
I love and have fun creating products where the combination of functionality and aesthetics connects the user with the product.
I have more than 15 years of experience designing digital products within fields of Music, Cinema, Lifestyle, Sport, Tech, Fashion, and Food.
— My Story
I started as a Web Designer and Flash Developer at a music agency working for festivals like FIBHeineken, FestiMad and Jazzaldia. After that, I was at several creative agencies as a Digital Art Director designing digital experiences for brands as Coca-Cola, Heineken, Adidas, Vodafone among others.
Since 2013 I collaborate with startups to channel ideas from scratch into digital experiences. My role is to help craft define the product experience from functional documents, working on wireframes, information architecture, Design Systems, visual design and prototyping to testing concepts/products to ensure that it will work in practice.