I am a Barcelona based Product Designer
I love creating a good combination between functionality and aesthetics to connect user and product.
— My Story
I have more than 15 years of experience designing digital products within fields of Music, Cinema, Lifestyle, Sport, Tech, Fashion and Food.
I started as a Web Designer and Flash Developer at a music agency. After at several creative agencies as a Digital Art Director for brands as Coca-Cola, Heineken, Adidas, Vodafone among other.
Since 2013 I collaborate with startups to channel ideas from the scratch into digital experiences. My role is to help craft define the product experience from funcional documents, working on wireframes, information architecture, Design Systems, visual design and prototyping to testing concept/products to ensure that it will work in practice.